Mountain West Brewfest (Student Work/Spec Work)
Mountain West Brewfest is a new Brewfest in New Mexico that is focused on introducing New Mexico breweries to the Western & Pacific states and introducing Western & Pacific state brewries to New Mexico.
Poster Campaign to promote brewfest. Posters would be located in bars and places with heavy walking and foot traffic.
The idea behind these posters is to use beer as an obvious focus but by changing just the punctuation folowing the word beer you get a whole new meaning. Each meaning is associated with a social media buzz term. These are designed as posters but also would be used as a social media campaign.
Click thumbnails below to get a closer look: