Mountain West Brewfest - Ad Campaign

Mountain West Brewfest (Student Work/Spec Work)

Client Description:
Mountain West Brewfest is a new Brewfest in New Mexico that is focused on introducing New Mexico breweries to the Western & Pacific states and introducing Western & Pacific state brewries to New Mexico.

Ad Campaign 

Project Info:
The idea behind this ad campaign is a tongue-in-cheek concept of twisting popular motivational and cheesy sayings that go around social media to portray a new funny phrase centered around beer and the beerfest.

Click on thumbnails below to get a closer look: