Mountain West Brewfest - Poster Campaign

Mountain West Brewfest (Student Work/Spec Work)

Client Description:
Mountain West Brewfest is a new Brewfest in New Mexico that is focused on introducing New Mexico breweries to the Western & Pacific states and introducing Western & Pacific state brewries to New Mexico.

Poster Campaign to promote brewfest. Posters would be located in bars and places with heavy walking and foot traffic. 

Project Info: 
The idea behind these posters is to use beer as an obvious focus but by changing just the punctuation folowing the word beer you get a whole new meaning. Each meaning is associated with a social media buzz term. These are designed as posters but also would be used as a social media campaign.

Click thumbnails below to get a closer look: