Client:
Mountain West Brewfest (Student Work/Spec Work)
Client Description:
Mountain West Brewfest is a new Brewfest in New Mexico that is focused on introducing New Mexico breweries to the Western & Pacific states and introducing Western & Pacific state brewries to New Mexico.
Project:
Poster Campaign to promote brewfest. Posters would be located in bars and places with heavy walking and foot traffic.
Project Info:
The idea behind these posters is to use beer as an obvious focus but by changing just the punctuation folowing the word beer you get a whole new meaning. Each meaning is associated with a social media buzz term. These are designed as posters but also would be used as a social media campaign.
Click thumbnails below to get a closer look:
